Virtual team-building with a real story

TRUSTED BY 700+ COMPANIES IN 50+ COUNTRIES

A real adventure your team plays together in the browser.

Not a quiz, not cards on a Zoom call.

Trusted by teams worldwide

  • Aviatrix
  • BGaming
  • Semrush
  • Exely
  • Planner5D
  • Colvir
  • Owlcat Games
  • Enterra Soft
  • Humbleteam

CUSTOMIZATION

Your brand, inside the game

Three add-ons: $1,000, $2,500 and $5,000. Take one, take all three for $7,500.

Any customization needs 10 business days. Without it, 3 days for a live game and 2 for a marathon.

Before customization: generic version with default characters and UI
BeforeAfter
Drag slider to compare before and after customization

FOR HR LEADERS

Engagement that pays for itself

Engaged teams aren't a vibe — they're a number on your dashboard.

Estimate the upside for your team

200
$80k

Productivity uplift value

$2.7M / yr

Retention savings

$1.7M / yr

Estimates based on Gallup Q12 meta-analysis correlations: +17% productivity, −59% turnover (assuming 18% baseline turnover, full-salary replacement cost).

FROM EVENTS WE RAN

What actually happened

  • Coca-Cola HBC

    The brief
    LearnFest runs for the whole company. The closing event had to hold 6,000 people across 28 countries at the same time, on one connection, with no installs.
    What we built
    Two 30-minute virtual journeys back to back, Tokyo then New York, hosted end to end.
    people in one event
    6,000
    countries
    28
    journeys, back to back
    2
    start to finish
    60-70 min
  • Citibank

    The brief
    800 people in a banking operation, on shifts and in branches, who could not all be online at any one hour.
    What we built
    Game Marathon over a single day, branded, about 10 minutes per person, played whenever their shift allowed.
    completed in one day
    800
    support request in total
    1
    attendance rate
    86%
    would recommend
    93%
  • Playrix

    The brief
    A global mobile-games studio wanted an event their people would recognise as theirs, not as a vendor's template with a logo dropped on it.
    What we built
    Austin, their own character, rebuilt as a playable NPC: he greets the team, sets the tasks and reacts to what they do.
    participants
    180
    attendance
    90%
    custom scenes
    6
    would recommend
    95%

WHO HAS PLAYED

700+ companies across 50+ countries.

Not one industry with a taste for games. Four, with the same problem and the same budget line.

Industry and consumer

Global all-hands and year-end, across sites and time zones

  • Johnson & Johnson
  • General Electric
  • Mars
  • Jacobs Douwe Egberts
  • Furla

Finance and professional

Reaching branch and shift staff who never get a calendar hour

  • Citibank
  • S&P Global
  • Raiffeisen Bank
  • PwC

Software and SaaS

Onboarding waves, kickoffs, teams that scaled past knowing each other

  • Planner5D
  • Exely
  • Colvir Software Solutions
  • Enterra Soft
  • Humbleteam

Games and entertainment

Anniversaries for people who build games for a living and notice everything

  • Playrix
  • Nekki
  • Nexters
  • Owlcat Games
  • BGaming

From 15-person squads to 800 people in a single day. The buyer is the same person every time: whoever in HR or internal comms was handed the job.

Not sure where to start?

Tell us your event. We'll recommend the format and price in 30 seconds.

Pay by card at booking · Confirmation within 2 business hours · 3-day lead time

FREQUENTLY ASKED

Quick answers before you book

What is virtual team building?

Virtual team building is a structured online activity that helps distributed teams connect, collaborate, and build trust without an in-person meeting. HeySparko runs adventure-quest games in a browser-based 2D world — your team plays together through a real story, live with a host or async over several days. No travel, no scheduling chaos.

How much does virtual team building cost?

Pricing scales with group size, not per-seat. A 15-person event is $550; 100 people, $1,800; 1,000 people, $6,800. Per-person cost drops 16× as you scale — from $36.67 down to $2.25 at 10,000 participants. Optional branded add-ons start at $1,000. You pay by card when you book, no hidden fees. Full ladder on the pricing page.

What's the difference between a Big Game and a Game Marathon?

A Big Game is live and host-led: 70-90 minutes, your whole team plays at the same time with a professional facilitator on Zoom guiding the story. A Game Marathon is async — the same game runs over several days, and your team drops in on their own schedule. Same activities, same characters, different rhythm.

Can we customize the games for our brand?

Yes — three add-ons: your branding $1,000, your people in the game $2,500, your story $5,000. Take any one, or all three for $7,500. Your branding puts your logo, colors and intro screens inside the game world. Your people in the game turns your CEO or team leads into characters players interact with. Your story rewrites the plot around your company: your milestones, your inside jokes, your year. Any customization needs 10 business days of lead time; without it, 3 days for a live game and 2 for a marathon.

How many people can play at once?

From 5 people up to 10,000 in a single event. Small teams (5-15) get tight collaboration; mid-size groups (50-300) split into themed squads inside the same world; large events (1,000-10,000) run as parallel instances with shared leaderboards. Same game, different scaling — ladder pricing reflects the operational difference.

Do we need to install anything?

No installs, no app store, no IT ticket. The game world runs in any modern browser (Chrome, Safari, Firefox, Edge) on desktop or laptop. For Big Games (live host), you'll join a Zoom call alongside the browser game. Internet speed needed: roughly 3 Mbps per person. That's it.

How fast can we book, and how do we pay?

Three business days for a live game, two for a marathon, ten business days if you want customization. You pick the date and pay by card on the spot, no quote call and no procurement cycle. Need an invoice instead? We can do that, it just adds a few days. For events above 1,000 people, allow 5 to 7 days so we can staff the hosting.

What languages do you support?

The platform and the games run in 16 languages, so your team plays in the language they think in. Live hosting is currently in English. If you need a hosted game in another language, ask us and we will tell you straight whether we can staff it.

Will people actually want to do this?

Honest answer: most people have been burned by team building, and the usual reason is that it ate their evening or put them on the spot. Events run 70 to 90 minutes inside the workday. Cameras are never required. People participate through chat and polls instead of going around the circle. The most common feedback we get is some version of 'I normally hate this and I enjoyed it.'

What if fewer people show up than we booked for?

Nothing happens to the price. You are paying for the event, not per seat, so you do not have to guess the headcount weeks out and you do not pay for empty chairs.

What do we get after the event?

Participation data per team and per person, time spent on each stage, survey results including whether people would recommend it, and a CSV export. It is built so you can forward it to whoever approved the budget without editing it first.