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BY OCCASION

Company anniversary events that bridge year one and year ten

A milestone is the one event with a story already written: yours. The trap is that the story only belongs to the people who were there, and most of the company was not.

When to book

Anniversaries run on the date you were founded, and teams book two to three months ahead. Milestone years, the fifth, the tenth, the twenty-fifth, get planned earlier and spend more than a recurring event.

Games that fit this one

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What teams ask for

  • A version of the company story that includes people who joined last month.
  • Something to keep: a recap, a certificate, a picture that goes in the deck.
  • Leadership in the room, opening it, not presenting through it.

What to steer clear of

  • A slideshow of old photographs. It divides the room into those who recognise them and those who do not.
  • Anything that reads as another holiday party with a different label.

Questions we get

What actually gets customised for an anniversary?
Usually the story: the arc is rewritten around your history, your milestones and your own people as characters. Branding and in-game leaders are the lighter tiers under it.
How long before the date should we start?
Two to three months if you want the story rewritten. Ten business days is the floor for a customised build, three for a hosted game off the shelf.
Do you have an anniversary case we can read?
Yes. An iGaming studio ran their anniversary for four hundred people as a fully customised game: 89% took part against a 75% target. The numbers are on the homepage.

  • Coca-Cola HBC

    The brief
    LearnFest runs for the whole company. The closing event had to hold 6,000 people across 28 countries at the same time, on one connection, with no installs.
    What we built
    Two 30-minute virtual journeys back to back, Tokyo then New York, hosted end to end.
    people in one event
    6,000
    countries
    28
    journeys, back to back
    2
    start to finish
    60-70 min

  • Citibank

    The brief
    800 people in a banking operation, on shifts and in branches, who could not all be online at any one hour.
    What we built
    Game Marathon over a single day, branded, about 10 minutes per person, played whenever their shift allowed.
    completed in one day
    800
    support request in total
    1
    attendance rate
    86%
    would recommend
    93%

  • Playrix

    The brief
    A global mobile-games studio wanted an event their people would recognise as theirs, not as a vendor's template with a logo dropped on it.
    What we built
    Austin, their own character, rebuilt as a playable NPC: he greets the team, sets the tasks and reacts to what they do.
    participants
    180
    attendance
    90%
    custom scenes
    6
    would recommend
    95%
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